Bruce Dickinson is best known as lead singer of Iron Maiden, one of the most internationally successful rock bands of all time, with over 90 million album sales in their career to date.

He is also a commercial airline captain with a lifelong and varied interest in all things aviation; Bruce owns a Fokker Dr1 Triplane which he flies as a member of the Great War Display Team performing aerobatic displays throughout Europe and he is an investor in the HAV Airlander, a UK airship venture to manufacture lighter-than-air hybrid transport aircraft.

When not on tour or recording with Iron Maiden, Bruce spends much of his time at Cardiff Aviation Limited, an aircraft maintenance facility in Wales which he founded in 2012 with fellow pilot Mario Fulgoni. Cardiff Aviation specialises in heavy maintenance of Airbus and Boeing commercial aircraft and the training of pilots.

MATWATCHES has been the leading French company in the manufacture of military watches for ten years. This watchmaker, based right in the heart of Paris near Place de la Madeleine specialises in the design and manufacture of bespoke editions of mechanical Swiss watches with automatic winding for professional clients.

“Exclusive collaborations with and for professionals such as the RAID (anti-terrorist unit), the Foreign Legion in 2013 and US Naval Aviation in 2015”

The authenticity of the military roots of our company is reflected in the design of our watches. Uncompromising in their conception, understated and pared down, the SEA-AIR-LAND watches are greatly prized by keen collectors of watches who appreciate fine workmanship.

The excellence and high standards of the Special Forces are seen in the values of our brand and disseminated by the “happy few” who wear our watches. Today our club includes several thousand members, ambassadors from the world of sport, cinema and the media such as Bruce Dickinson, Bixente Lizarazu etc.

To meet the very rigorous specifications of these elite pieces, we use proven Swiss mechanical movements with automatic winding, of great craftsmanship and recognised for their qualities of precision and reliability (ETA 2824-2, ETA 2893-2, Valjoux 7750).

Robustness, high level of legibility and discretion are the keywords of this independent French brand. Qualities which are based on confirmed technical characteristics such as the “DESTRO” award for the watch created in 2011 for bomb disposal experts in civil security.

The MER-AIR-TERRE company bases its claims on the action on the wrists of the members of the French Special Forces, on the performance of these all-terrain timepieces, tested and passed with flying colours in the most extreme situations. We export to Japan, USA, SINGAPORE INDONESIA, etc., while retaining a very restricted distribution chain with a network of exclusive boutiques and extremely attractive fixed prices.

All our watches are automatic, equipped with anti-reflective scratchproof sapphire crystal glass, with a screw-down crown and case-back and are watertight to 200 or 300 metres.